Dairy Farm and The Food Bank Singapore launch Better Together - the first food donation drive focused on better nutrition for families in need

  • First 10,000 meals to be donated by Dairy Farm to kick start initiative
  •  Target to drive donations of 10,000 meals every month

18 December 2020 – The Dairy Farm Group, who owns retail supermarkets Giant and Cold Storage, today announced a partnership with The Food Bank Singapore to launch Better Together, a first-of-its-kind food donation drive focused on providing daily necessities and more nutritious products to families in need. The partnership kicks off with 10 pilot stores* across Cold Storage and Giant, with a view to roll out island-wide over the next few months. Dairy Farm will kick start the initiative with a donation of 10,000 meals to The Food Bank Singapore’s beneficiaries – a target the initiative hopes to achieve with the help of customers every month.

Better Together combines the scale and reach of Dairy Farm supermarkets, and The Food Bank Singapore’s extensive network and expertise with food donations which supports 370 organisations, serving over 100,000 families.

CLOSING THE NUTRITIONAL GAP IN FOOD DONATIONS

According to The Hunger Report 2019, a study commissioned by The Food Bank Singapore conducted by the Singapore Management University Lien Centre for Social Innovation, 10.4% of Singaporean households experienced food insecurity – defined as when a household does not have access to food for a healthy life – at least once in 12 months. This is despite Singapore being ranked by the Economist Intelligence Unit as the most food-secure nation in the world on the Global Food Security Index in 2019. 

Better Together aims to close the gap between current food donations and families in need. The initiative complements existing food donation efforts by focusing on nutrition, providing vulnerable families with the long-term dietary requirements key to support healthy living.

Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business said: “As a leading food retailer, food insecurity is naturally an issue close to our hearts and we know that this year will be particularly challenging for many families. Therefore, we are partnering with The Food Bank Singapore to join hands with our customers to ensure that vulnerable families in our communities have access to not only essential food products, but products with higher nutrition for a healthier lifestyle

“With stores located island-wide providing easy access to products and collection points, we are hoping to make it easier for customers to participate so we can make an even bigger impact for families in need.” Nichol Ng, Co-Founder of The Food Bank Singapore said “Food insecurity is associated with physical and mental health detriments such as stress and depression, and often, food-insecure households
prioritise affordability over nutritional value of food. We are proud to partner with Dairy Farm to increase the awareness of food insecurity in Singapore so that we might narrow the gap on food support to feed Singapore better together.”

INSPIRING ACTION

Customers will be encouraged to join the food donation drive with clear in-store communication on the initiative as well as the products needed by The Food Bank Singapore’s beneficiaries. Clearly marked collection points are available at participating Cold Storage and Giant outlets for customers to drop off their donations, making it simple for customers to participate.

Chris Bush added, “To help drive awareness of the initiative, we have enhanced the in-store experience to allow customers to learn more about food insecurity, making for a much more meaningful grocery shopping experience. We truly believe it’s the little things that make a giant difference, and hope that they will join us in bringing much-needed food essentials to families in need who do not have the luxury of choice when it comes to everyday groceries. Alone we can only do so little but together we can do so much more!”

For more information on Better Together, visit coldstorage.com.sg/foodbank or giant.sg/foodbank

Related Articles

Volunteers

Grace Goh

Grace Goh, our volunteer driver exudes so much positive energy that you are bound to be inspired. She has been...
Read More
Volunter1

Cycling Enthusiasts

Meet this unique band of cyclists on a mission: "Saying NO to Starvation". What started with 2 members in 2021,...
Read More
Volunter1

Junior Club Volunteers

This summer a passionate team of 19 students from Singapore University of Social Sciences (@suss.sg) conducted Juniors Club workshops at...
Read More
Volunteers

Mike Woon

Meet Mike Woon, FBSG’s superstar volunteer driver. In 2019, Mike responded to our request for volunteers for our ‘Drive Hunger...
Read More
Volunteers

Mrs. Jacqueline Heng-Tay

Mrs. Jacqueline Heng-Tay (@jacquetlc) is FBSG's multifunctional volunteer. She helps volunteer as a driver, covering as many locations as possible,...
Read More
Volunteers

Ranjeet Singh Sibia

Meet Ranjeet Singh Sibia, a successful entrepreneur and investment professional. Ranjeet began volunteering with FBSG in July 2021, and has...
Read More
Volunteers

Glynn Maung

Glynn Maung is an Executive Chef at a FBSG partner NGO.  His impressive work history includes a stint in Europe working...
Read More
Volunteers

Rosendo Lara Leon

osendo Lara Leon (@rosendolaraleon )is passionate about sustainability and advocates living better without compromising natural resources. With all his higher education...
Read More
Volunteers

Colleen Tan

Ms. Colleen Tan has been associated with FBSG since 2017. She volunteers at the warehouse (food packaging and distribution), and...
Read More
Volunteers

Josiah & Matthew

9 year old Josiah and 13 year old Matthew are FBSG’s little volunteers. While they may be ‘little’ in size,...
Read More
Volunteers

Elsa Tan

I did my research online to find out the food items needed and came up with a shopping list. I...
Read More
Volunteers

Devendra

I firmly believe that everyone can do good and make a difference for the less fortunate sections of our society....
Read More
Uncategorized

Corporate Governance

Whistle Blowing Policy Overview The Food Bank Singapore Ltd (FBSG) conducts its daily business with its employees, its stakeholders, and...
Read More
What's New

This Christmas, Change the Present

https://developers.facebook.com/tools/debug Changing the Present Share on facebook Share on whatsapp Share on linkedin Share on email Share on telegram Christmas...
Read More
Press releases What's New

The Food Bank Singapore launches directory of food support

https://developers.facebook.com/tools/debug The Food Bank Singapore launches directory of food support Share on facebook Share on whatsapp Share on linkedin Share...
Read More
What's New

FBSG releases a new video series titled Our FoodBanker Stories

https://developers.facebook.com/tools/debug Introducing our very own and new series: “Our Foodbanker Stories”! Share on facebook Share on whatsapp Share on linkedin...
Read More
What's New

Junior’s Club 2022

https://developers.facebook.com/tools/debug Junior's Club 2022 Share on facebook Share on whatsapp Share on linkedin Share on email Share on telegram During...
Read More
What's New

Highest inflation increase in 10 Years Reported, Food prices rising…

https://developers.facebook.com/tools/debug Highest inflation increase in 10 Years Reported, Food prices rising… Share on facebook Share on whatsapp Share on linkedin...
Read More
Press releases What's New

KooriMo Cafe launches in Cobbleland, Sandbox!

https://developers.facebook.com/tools/debug KooriMo Cafe launches in Cobbleland, Sandbox! Share on facebook Share on whatsapp Share on linkedin Share on email Share...
Read More
Press releases What's New

Double your impact with FBSG x Tote Board 1-for-1 campaign!

https://developers.facebook.com/tools/debug Double your impact with FBSG x Tote Board 1-for-1 campaign! Share on facebook Share on whatsapp Share on linkedin...
Read More
The Food Bank Singapore operates as a B2B organization, collaborating directly with businesses, community partners, and social service agencies to address food insecurity. As such, we do not provide services to walk-in clients. Individuals in need are encouraged to connect with our network of feeding partners for assistance. View more
Close