Why The Food Bank Singapore needs us 

Established in 2012 as Singapore’s first food bank, The Food Bank Singapore  (FBSG) works with more than 360 charities to meet the food needs of 300,000 underprivileged people. 

With the COVID-19 situation, not only have donations in kind dropped by 70 percent,  social distancing measures have also put a damper on the number of volunteers required to do the work on the ground. 

Over the last two weeks, FBSG has also seen a spike in the number of direct  requests coming from households. They have stepped up to bridge gaps that have  surfaced in the current aid system. Increased demand coupled with reduced  donations make it difficult to fulfil the growing number of requests.

FBSG is providing meals to essential workers, underprivileged families, elderly, and  migrant workers who are affected by COVID-19. The number of meals required daily  has risen to 10,000, resulting in an exponential increase in operational costs.  

The virtual charity talent competition, SingforSG, hopes to garner $50,000 in  donations, which will assist FBSG in their operational costs and enable them to keep  up with the increasing need for daily meals. 

“Food is beyond just providing nourishment for the body. The act of eating is also  over and above a very social activity that is now suppressed since we are not able to  see our friends and even our family. Therefore, we are very happy when SingforSG  approached us to be their beneficiary and everyone could do with some fun and  positivity now. We are grateful for the support to nourish the souls of all those in  need as well,” shares Nichol Ng, Co-Founder of The Food Bank Singapore. 

It’s time to Sing for Singapore…from your home.  

SingforSG is created and produced by local events agency The Events Artery. “We  asked ourselves how we can use our expertise to contribute during this time? So  then came the idea to create a digital event that we could all be a part of without  having to leave our homes,” shares Wai Mayleng, Founder & Managing Director of  The Events Artery. 

“We want to encourage people to express their emotions and creativity through  music and bring some joy to everyone during Singapore’s circuit breaker. The  competition is open to everyone who lives here and considers Singapore a home, and Singaporeans based overseas who would like to sing a song for their friends  and families here. We hope that the public will donate generously so that The Food  Bank Singapore can go on to continue the good work that they do.” 

Local musicians and entertainers lean in to support the cause 

The virtual charity competition will be streamed online over 6 episodes from 16 to 27  May 2020, 7.30pm. Viewers can expect to meet a total of 12 celebrity judges over  the series – Aisyah Aziz, Tosh Zhang, Sara Wee, Don Richmond, Mark Bonafide,  Haneri Milliona, Clement Chow, Dee Kosh, Fakkah Fuzz, Jack & Rai. 

How to take part in SingforSG 

To take part, simply post a video of your home performance with your choice of song  (in English). Entries can be solo, duet or whole family act – so long as they are living  together with you. 

Public to send in entries on Facebook from 27 April to 10 May 2020. Entries will be  judged based on singing, performance, entertainment value and audience votes. 

Top 20 entries will be selected to perform on the live stream shows. Live Shows streamed on Facebook from 16 May to 27 May 2020. 

$2000 worth of prizes to be won.  

For more details, visit @SingForSG on Facebook.