feed the city

The distribution of food to beneficiaries has traditionally been done through a “one size fits all approach” by predefining food bundles consisting of regular staple and non-perishable items. However, based on the findings from The Hunger Report Part II and conversations with our feeding partners, we have found that such an approach can lead to food wastage as food staples distributed to beneficiaries may not always be suitable for their dietary needs. 

Developed to address the needs and to redefine the way beneficiaries receive food aid in Singapore, this initiative empowers beneficiaries with the ability to select and manage when and what they eat.

How it works

Under the Feed The City Tap A Meal initiative, FBSG partners with F&B establishments to provide meals to beneficiaries of our Feeding Partners using FBSG’s Bank Cards. Beneficiaries only need to tap the Bank Card Readers to make the redemption.

“We learnt that people prefer cooked food, want to choose their own food, and want to eat at their own time. With the lack of feeding programmes that meet such needs, we decided to change the way we feed Singapore.” Nichol Ng, Co-founder of FBSG. 

FBSG’s Bank Card Programme is a smart wallet pre-loaded with credits every month in which beneficiaries can redeem meals of their choice from participating F&B outlets and FBSG’s Food Pantry at any time.

Feed The City Tap A Meal is the 3rd run of the Feed The City initiative that first launched in 2019. 

Locations

Beneficiaries can receive meals and essentials from the following locations:

• Boleh Boleh@Clementi
• EAT outlets
• Encik Tan outlets
• Subway outlets

Feeding the hungry is now just a tap away