HUGO BOSS continues with #BOSSTOGETHERSG Campaign in support of #savefnbsg
#BOSSTOGETHERSG is a series of gastronomical collaborations with different local Food & Beverage (F&B) partners in support of the local businesses and the community during this period.
Each partnership will feature a BOSS Exclusive menu that will be available for order through the F&B partner’s platform for a limited period of time. 10% of the proceeds from this menu will be donated to The Food Bank Singapore, co-funded between BOSS and the F&B partner.
The third collaboration sees a partnership between BOSS with Chef Willin Low, who has been named by the New York Times as one of three chefs in Singapore who were “reinventing the city’s traditional food culture” and also chosen by the Financial Times as one of Singapore’s best chefs.
This partnership will see an exclusive popup of Wild Rocket at Roketto Izakaya from 1 – 31 August in conjunction with Singapore ́s National Day. The 8-Course menu consists of familiar traditional favorites like Laksa, Satay and Soon Kueh with a modern twist.
As a celebration of the initiative, customers will receive a $50 BOSS Voucher with every order of this menu during this period. The menu is $150++ per person.
“We know that this period is extremely challenging for everyone and we would like to do our part to support local businesses as much as we can also the community through The Food Bank Singapore. With this initiative, we hope that we can encourage people to pay it forward as we all continue to do our little part to support #savefnbsg and the economy.” says Steven Lam, Managing Director of HUGO BOSS South East Asia Pte Ltd.
“I have recently been very encouraged by all the different collaborations. Collaborations between businesses and even industries (like HUGO BOSS and us) coming together to support each other in new creative ways and to celebrate the human spirit. The spirit to restore as much normalcy as possible given the circumstances. To celebrate little things we used to take for granted. Whether it is to share a meal together, send care packs to each other or even shopping. I am super excited to be able to partner HUGO BOSS to celebrate that same human spirit amidst our national day! Majulah Singapura!” says Low Willin, Chef Owner of Wild Rocket Group.
@boss
@RokettoIzakaya
@willcookwilleat
#BOSSTOGETHERSG
#WildRocketSG
If you have any questions, please contact:
HUGO BOSS South East Asia
Melanie Goh
Senior Marketing Manager
E-mail: Melanie_Goh@hugoboss.com
Mobile: 8399 5372
